Community Foundation for Greater Buffalo

"Local Groups Mark Earth Day with New Text-Messaging Campaign"

Apr 22, 2014 | Posted in News

Buffalo Business First - April 22, 2014:

Today is Earth Day, and the Western New York Environmental Alliance (WNYEA) is marking the occasion by partnering with Grow 716 (a Community Foundation mobile tool) to create a call-to-action text messaging campaign for area residents to forward their environmental concerns to elected officials.

The campaign, 716 Stands Up for the Environment, asks users to text the keyword WNYEA to 877-877. This will start a conversation where users can share their environmental concerns. Then, after providing a ZIP code, the alliance will deliver the message to respective elected officials via a letter, which will be sent in early May.

To prepare the letters, the alliance needs to receive and compile concerns by May 1. Users can view results and the region’s top environmental concerns at http://www.grow716.org/texting-campaigns/wnyea/. Those interested in getting involved who don’t want to send a text message can do so at the website.

The Western New York Environmental Alliance (WNYEA) is comprised of more than 100 organizations, affiliates and supporters collaborating to restore, preserve and protect the region’s environment.

Grow 716 is a citizen journalism project of the Community Foundation for Greater Buffalo, designed to connect community members with regional change makers through a text messaging and mobile communications platform.

To view the story in Buffalo Business First, click here.

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