Alicia Contreras

Alicia Contreras is the Coordinator of Youth Sports Initiatives at the Community Foundation. In her role, she assists with Project Play WNY, an initiative launched by the Ralph C. Wilson, Jr. Foundation to ensure all children in Western New York have the opportunity to be active through sports and build physical literacy. Alicia helps coordinate the collective impact model for Project Play WNY with a focus on meeting planning, event management, and website and social media support.

Prior to joining the Community Foundation, Alicia interned at Roswell Park Alliance Foundation where she assisted with events and helped develop social media content. Previously, she worked as a Graduate Assistant at Daemen College, where she organized large-scale NCAA events, supervised purchasing for event concessions and ran youth athletics camps. She also interned at the Buffalo Niagara Sports Commission, promoting local events through social media and conducting research.

Alicia received her B.S. in Business Administration-Sport Management from Daemen, where she continued on to earn her M.S. in Executive Leadership and Change. As a former student-athlete, she also captained the Daemen’s women’s volleyball team.